Most of the big companies started out small in history but the reality is that only a sprinkle of small businesses will ultimately grow to become big brands. According to statistics. Only 50 startups survive further than 5 times 

 9 out of 10 startups fail 

Only0.1 of businesses ever reach 250 million in periodic profit. 

cultivating a successful business is easier told than done and companies of all sizes face a lot

Wondering how you can ensure that your custom is defendable? You need to develop a growth strategy for your company. However, you’re actually adding the chance of losing your business to your challengers, If you don’t have a solid plan for growth. 

Still, you need determination, good business practices If you want to grow your company. Keep in mind that an effective growth strategy is further than simply visioning long-term success. You should figure out a measurable way in your growth and follow them. 

Of course, small and medium-sized businesses vary greatly in their size and volume for gro. They’ve different organizational structures and operation styles but it’s apparent that SMBs experience common business growing pains and problems at analogous stages in their development. 

 In this composition, we’re going to bandy the stages of business growth and types of business growth strategies that can be used by any business to achieve long-term success. 

A. Rewards and Risks of Business Growth

Let’s launch with a business growth description. A lot of wordbooks define growth as “ an increase, expansion or development”. Business growth is a stage when the business reaches the point for its expansion and quests for fresh openings to induce further profit. Keep in mind that business growth can come in numerous forms and you shouldn’t concentrate only on profit or asset growth because, in this case, you risk missing out on making sweats that can affect inconceivable returns. In fact, business growth means a lot of effects that include an increase in deals, request expansion, and growth of business value. 

Growth is the thing of any business and there are 2 types of business growth 

Organic business growth is slow and tends to be safer because you’re growing naturally just by doing further of what your business is good at. Either, you have further time for erecting the necessary capabilities to support your expansion and manage it. 

 Rapid business growth is possible because of enforcing a successful business strategy. It can be veritably profitable but, at the same time, it involves certain pitfalls and challenges. 

There are plenty of reasons to pursue business growth similar to increased profit, increased significance in the assiduity, and wider brand recognition. Well-known brands generally spend lower time and plutocrat on marketing to reach new guests and keep them. Rather, they can use their finances on service expansion and product invention. Either, they can lightly attract big-name guests, top gifts, and investors which are necessary for a company’s growth. 

 Business growth may lead to profit loss if your opinions aren’t grounded on a significant quantum of request exploration. According to checks, about 42 failed incipiency companies reported a lack of request need as the crucial reason for their failure. Other commanding failure reasons are failed pivots in products and services, hiring wrong platoon members, and legal challenges. The good news is that the utmost of these growth issues is avoidable. 

What should you do to avoid risks or at least minimize the pitfalls of business growth? That’s clear. Your opinions should be informed and grounded on long-term pretensions rather than on day-to-day requirements. So before making an attempt to expand your business, you should take time to validate your expansion strategy and ensure that your opinions are grounded not on hypotheticals but on dependable business data. 

 Still, you can always calculate with the professional help of Extrabrains’ business experts, If you suppose that this is too complicated for you. We can help you develop a business growth strategy that details your specific business pretensions and defines the way you need to take for meeting those pretensions. This document can serve you as a road chart for decision timber and it’ll help you avoid pitfalls. 

B. Business Growth Strategy Development in Action

There are plenitude of reasons to pursue business growth similar as increased profit, increased significance in the assiduity, and wider brand recognition. Well-known brands generally spend lower time and plutocrat on marketing to reach new guests and keep them. Rather, they can use their finances on service expansion and product invention. Either, they can lightly attract big-name guests, top gifts, and investors which are necessary for a company’s growth. 

Check the videotape below with samples of growth strategy and action plans that brought our guests to steady and predictable growth. Visit our Strategy Development runner for further details.

5 Stages of Business Growth

During the growth, all small businesses go through certain stages of the business life cycle and hassle-specific problems that may bear different approaches to their results. Understanding which carry you’re in can make a great difference in the strategic planning and operations of your business. You enter a business life cycle at the moment you decide to set up a business and the morning stages are nearly always full of challenges and business growing pains. 

1. The development stage is just the morning.

You have a brilliant idea of starting a new business, and you’re ready to take the plunge. You need to test your business idea – perform request exploration, gather feedback from your musketeers and the assiduity specialists to understand whether your idea is worth pursuing. However, the value of discussion is kindly limited, If your idea is an advance that should change the being requested. You should make an MVP (Minimum Viable Product) to crash-test your idea. 

2. Incipiency stage.

Your business is legal now. You have developed products or services that your company has to offer and start marketing and dealing with them. At this stage, the major problems are carrying guests and delivering the products or services. The business strategy is simply to remain alive and come feasible. 

3. Survival stage.

Now the business has enough guests and adds new bones. The business is generating profit that helps pay for functional charges. The company may grow in size and profitability and you may need to make changes in your business model before expanding your business to the mass request. 

4. Expansion stage.

The business is thriving. It’s time to expand and find new requests and distribution channels. You may add new products and services and have a rapid-fire profit growth. The crucial problems are how to grow fleetly and where to find plutocrats for that growth. 

5. Maturity stage is last in the business life cycle.

The company has enough coffers for detailed and strategic planning. Still, it can be an important player on the request, If the company preserves entrepreneurial spirit., At this stand, entrepreneurs own 2 discretions that amplify beyond or exit the custom.

C. Types of Business Growth Strategies

There are different types of business growth models. In the early stages, your pretensions are defined by the author’s gospel and are clear. The model for your company’s growth is simple business conditioning that can ameliorate your perimeters. But when your business evolves to a more mature phase in its lifecycle, you’ll need to make a strategic growth chart that will round your business model. 

Business is a living thing and it has to promote if it’s going to survive. There are several common business growth strategies and some of them may present further threats than others. You can also use a combination of some of them or their interpretations, taking into consideration your company’s size and qualifications. You can experiment and try 2 or further strategies to understand what combination works best. To increase gain, you can recruit the following strategies. Perfecting your marketing with being product on the current request 

  • Penetrating into new requests 
  • Expanding product selection 
  • Diversification 
  • Expanding through accessions 
  • Marketing Enhancement 

This is the most practical and outside-of-old- proposition- books strategy. It’ll apply to utmost small and medium-sized businesses. Most entrepreneurs are poisoned we fall in love with our product and our marketing communication. Occasionally, the verity is the target followership does not have the same passions as what we do.

The main thing of this strategy is to challenge ourselves on the choice of dispatches, stoner flows, and marketing channels. You need to accept the fact that indeed though you worked in a request for a long time, you might not know all your guests’ requirements and the reasons why some of the guests prefer your challengers.

Start with an in-depth analysis of your challenges and learn from their successes and failures. Invest moment in CRO (Conversion Rate Optimization) analysis. In doing so, you’ll get a plenitude of ideas for the enhancement of your marketing operations. Having an unprejudiced brace of eyes or some Extrabrains by your side during this exercise will increase effectiveness. 

Market Development 

This strategy involves adding deals of being products on new requests. Request growth can take a lot of forms. You can expand deals to a new geographical area – a new megacity or a foreign country. This can be done via cooperation with distributors with established networks.

However, it’s important to consider differences in original regulations and culture, If you plan to enter a new request in a different country. Well-known brands can do request expansion by offering ballot options to original entrepreneurs. In this way, they can enter new requests with lower pitfalls. You can start dealing with products online through your own website or Amazon and eBay and reach public and transnational guests. 

Product Expansion 

This strategy is also known as product development and involves launching new services or products on the being requests. SMB generally uses this strategy by offering different variations of their main product lines to reach large followership. For illustration, you can develop a decoration interpretation of your product for the luxury request member. This system is a useful addition to any business growth model because it’s grounded on the being structure. New products can be added by investing in exploration and development of fresh products or copping rights to produce a product of another company. 


This parlous system is known for launching new products on new requests. It can be used as a precious addition to being a model. Before you start doing it, you should perform a good request exploration and be ready to invest a lot of plutocrats to establish your presence. You’ll also need to hire a lot of people and make new architectures. This system is good for more mature companies with a strong position in their target request. It can be done through combinations and hookups. 

Diversification can be 

Vertical – developing new products and dealing them to the being client group 

Vertical – when the business enters the sector of its guests or suppliers 

Concentric – developing a new line of products that are analogous to the being products  

Empire – developing absolutely new products that appeal to a new group of guests. 


This system is good for mature companies. To expand operations, businesses frequently buy strong companies that are formerly operating in the target requests. The strike of this effective system is steep outspoken costs but in the long run, it’s a cost-effective way to capture a new request or to increase request share. You can get an established client base and operation which can be acclimated to your specific requirements to add value. Either, the company you buy may be profitable from the first day. It’s a good strategy if you want to expand your business into a new geographic position. 

C. Bear helping hand in elaborating a arrangement to promote Your custom? 

Everybody knows that starting a business and growing it requires a lot of time, trouble, and precise planning. It may be appealing to make quick opinions and big investments but if they don’t restate in sweepingly sustainable and functional business models, they won’t bring results you anticipate and can lead to disappointment. Establishing business growth strategies is a must-have for all companies before they take a way to grow their businesses. Of course, you’ll need to delve into your request and the attestation will take some time but the outspoken investment will pay off in the long run.

Developing a good growth strategy isn’t a one-size-fits-all process. It would be foolish to make strategic opinions grounded on the successes of other companies. Of course, you can learn from another company but you have to develop a unique plan grounded on your company’s data. You should confirm your strategy to your specific business and your customers.

However, Extrabrains can help you in the development of a successful growth strategy for your business, If you don’t know where to start and need advice. Our experts have expansive experience in creating successful growth strategies for small and medium-sized businesses that really work and bring results. Communicate with us and record a free council to learn how we can help you develop strategic opinions that will naturally lead to successful growth.

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